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BRIEF
Create a big, bold new business that delivers healthcare differently by putting patients and providers before insurers, showing that it is possible to reduce costs without insurers.
WHAT WE DID
We interviewed doctors, experts, technologists, and customers, and came to understand that RevDoc is revolutionary.
CLIENT
RevDoc, Healthcare
WORK
Category Definition, Market Fit, Identity, Messaging
VALUE
RETHINKING ORDINARY
RESULT
We put them in the game-changing category, identifying those who would be most on-board with pushing how they thought healthcare had to be delivered. Nothing about the brand wanted to signal the old way of doing health.
WEBSITE
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