BRIEF

"With(Out) Her" needed a captivating revitalization as it was seeking investors and seeking theaters.

WHAT WE DID

We saw the show, had in-depth conversations with the creatives about their vision and realized this was a sexy and complicated show that needn't hide behind vague allusions.

CLIENT

Wild About You, Performing Arts

WORK

Audience Strategy, Name, Identity

VALUE CREATED

Multi-million dollar investments
West End, London, theatre premier

AUDIENCE ENGAGEMENT

RESULT

The rebrand told the story of the show with a perfect balance of intrigue and reveal, made the musical a clearer investment choice, with a more discernible market proposition, and secured its place in a West End theatre premier.

WEBSITE

Wild About You