HOW WE DO IT

Whiteboards? Offsites? Audits? Ayahuasca? No.

Conversations. Relevant research. Actionable presentations.

PROCESS

RESEARCH

Research on:

Your customers, as defined through needs
Your competitors, broad and specific
Your context of social and industry trends

CONVERSATIONS

Starting with a commencement session with your key team, we will do creative and non-creative exercises to answer simply what your business is about and why it matters to you, to customers, to the moment.

Following the commencement, we will have deep and engaging conversations with key people inside and outside the business.

PLATFORM

We take these converations along with the research to present the brand platform. In this, we have your mission, vision, values, pillars, personality, and tone. At the heart of the platform is a very simple, few word concept of your brand.

OUTCOMES

Naming

We ideate hundreds of names and shortlist a few using best practice criteria
We create brand architectures with sub-brands that complement
We create product names that work within a clear and connected naming convention

Visuals

Logo and so much more to evoke what your business strategy is delivering
Icons and color schemes for your logo in any medium
Example applications of your identity from merchandise to advertising to office fitouts

Messaging

Headlines, slogans, and a tagline for evergreen use
Copy for websites, social media, and advertising
Narratives for sales and investor decks
A language all your own to say how you're different

Actions

How you will show up, with ideas for events, preferences for platforms and media
Inspiration for future products and services