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BRIEF
"TaxDrop", as it was called, was no longer in taxes or drops. They specialized in audits for startups.
WHAT WE DID
Our workshop, interviews, and researched revealed an exciting positioning opportunity: what if we looked like our audience and what if we talked about the benefit? The benefit being access to funding.
CLIENT
Alice.CPA, Financial Services
WORK
Positioning, Name, Identity
VALUE CREATED
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New clients
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Increasing revenue year-on-year
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New product expansion
BENEFIT CLARITY
RESULT
The business strategy is clear to all who see it: we're about getting you to funding with reliable diligence. The feel of the brand reflects the feel of the service: friendly and familiar. This is how staff are expected to work and what clients are looking forward to.
WEBSITE
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